Offsite SEO is the most important component for any website if you want to rank on the search engine ranking page. However, most people have the misconception that it is a standalone action. For a website to rank high in the SERPs, there should always be onsite SEO, social media signals and supported with offsite SEO links. In this article, we hope to share what Offsite SEO works for 2017 and what doesn’t.

What works?

Social Media Engagement

Social media engagement popped out as one of the main indicator Google sees your business back in 2014. While social media engagements do not necessarily = ranking status, Google uses information such as the engagement between your customer and your business, the links generated as a form of link profile. The business profile you have has a certain reputation and this is something Google uses in their search algorithm. In fact, your business profile on Facebook can also rank on the search engines. Thus providing you with vital referral visits. See the video below for more information. The video is dated back in December 2010 and is still applicable after 7 years!

Directories listing

While the effectiveness of directory listing has decreased significantly, it can still be a good viable source of referral visits. There are many big companies in Singapore providing such a service. However, I will strongly dissuade anyone from getting paid versions which they will strongly emphasize on. Not only are they ineffective in providing you ample leads. The visitors they promise which is usually in the millions are usually not looking for your products or services. Some directories you can try putting your website on websites such as yellowpages, greenbook and many others.

Guest Posting

Guest posting is still one of the best methods of getting a valuable link. Not all links are created equal so it is important to get links from websites that are reputable or are similar in the industry you are in. Guest posting refers to writing an article or a post on someone’s website that is relevant to your business. For example, a shaving brand writing on a popular blog on how to groom oneself. Becuase the industry is highly relevant to your product, Google uses this as a signal to provide this link with more emphasis and link power.

Video Posting

The video-sharing industry has been surging in recent years without any signs of it slowing down. It has even overtaken the print and TV industry within a couple of years with cable TV declining rapidly. There is an expected 1/3 of online activity spent watch videos. With such statistics, it will be unwise not utilize such an important part of the internet. Videos such as how-tos or even videos about your service or products can be a great way to add value to your website. Share these videos on Youtube, Vimeo or Facebook can definitely help.

Backlinks

I left backlinks to the end because it is one of the quintessential aspects of offsite SEO. backlinks from reputable sites are often one of the best methods you can use to increase your rankings drastically. As Matt Cutts from Google has always stated, content is king. When a website builds good content that is out of the ordinary, the chances of people linking to you from social media and websites are more likely. This is why it is important to utilize social media as well. Social media is a good platform for people to share content quickly and effectively. This will allow your content to be picked up by various media and most websites will leave you a link to share the content.