If you already have a website and aren’t getting any visitors, chances are you haven’t conducted any Search Engine Optimisation on your site. SEO is basically tangible steps you take internally and externally to make your website rank in the search engines for certain related keywords. It is important because without any optimisation, it is unlikely you will get any substantial visitors from the search engines.
While there are many companies and businesses that choose to conduct SEO in house, it is actually more feasible to hire a specialist to do this for you. In this post, we will talk about the 5 reasons why you should hire someone to improve your website.
Learning about websites, hosting, domains, SEO and tracking through analytics is a steep learning curve. Many of these skills require some kind of background in IT and if you are starting fresh, it can be difficult to understand what is the right technique and what works. How an IT professional will help you is identifying what works for your industry and also provide you with suitable solutions for your business. This can mean Search Engine Marketing through adwords or even social media marketing.
While there are many SEO tools on the internet that can help you optimise and create your website, many of these tools are basic in nature and might not have the tools to speed up the process. Most experts have a myriad of softwares to help them to speed up their process and these tools can cost anywhere from $20 to $200 a month. They are able to afford such tools because they have can achieve economies of scale by having multiple clients at a single time.
Search Engine Optimisation is a ongoing process which will require about 3-4 hours of your time daily. This will come in a form of building links, improving your website by posting new content, optimisation of your website, tracking the flow of your visitors and demographics and analytics on the previous week or month. Unless you have the amount of time on your hands, it can be difficult to achieve the results you want quickly.
Professionals have a commitment to you
Most SEO agencies are very competitive by nature because it is a result driven industry. The results in the search engine ranking pages are indicative of their prowess and most businesses will offer you some sort of guarantee for the work they provide for you. After all, SEO services are not cheap at all and can cost thousands a month with a minimum contract of usually 1 year. With this kind of cost, it is better to leave it to the professionals. However, it is essential to keep a watchful eye over the work they do and also insist on a monthly report so you know what they are doing and how they are improving your site.
The key to success in any business is having focus. As a business owner, it can be difficult to dive into another industry altogether. For example, a manufacturing company trying to do SEO on their own. Businesses should focus on their key function in order to achieve economies of scale. In addition, you will have lesser things on your mind because you can focus on the processes which drives the business.