POWER COMMUNICATION SKILLS: PRESENTING TO C-LEVEL EXECUTIVES IN THE ASEAN REGION

1. SUMMARY
Even the most seasoned and confident presenter can find it challenging when presenting to C-level customers. C-suite audience has a short attention-span (or availability), expect high-level strategic content, and can be extremely demanding. To present effectively to this group of people, some hard skills are required. Most C-level communication training are also tailored for western audiences and might not work in the Asian context.
This 1-week high impact course provides strategies on communicating effectively to C-Level audiences in the ASEAN region. Course participants will discover how to present, persuade and communicate their ideas confidently and concisely. They will also be taught on how to deal with interruptions and objections.
2. COURSE OUTLINE

A. Personas
i. Identify the different types of personas
ii. Breaking the ice
iii. Audience profiles – objective, knowledge level, interest, KPIs

B. Establishing Credibility
i. Credibility Statement & Examples
ii. Choosing the right Case Study

C. Business Issues & Impacts
i. Phrasing business issues
ii. Communicating solutions as ideas
iii. Linking solutions to an ROI / KPI

D. Objection Handling
i. Understanding objections
ii. Types of Objections
iii. Managing Objections
1. Active Listening
2. Validating the objection
3. Leverage proof

E. Closing
i. Executive summary
ii. Ending with your ask

F. Avoiding Death by Powerpoint
i. What should, and should not, be on your slides
ii. Power of Eye Contact
iii. Voice tones
iv. Checking in with audience

G. C-Level Communication for an ASEAN audience
i. ASEAN culture
ii. Applying concepts to ASEAN audience